In the News

Lowrance Pro Casey Ashley wins Tournament with 7 additional anglers in the Top 10 Lowrance — a world-leading brand in fishing electronics since 1957 — once again confirmed its No.1 position among America’s fishing-tournament professionals, following Lowrance Pro Casey Ashley’s 2015 Bassmaster® Classic Championship performance. In the three-day event held on Lake Hartwell, South Carolina last weekend, Ashley boated a five-fish limit each day for a total weight of 50.1 pounds to win the $300,000 top prize – nearly 4 pounds ahead of the second-place finisher.

In addition to Ashley’s championship, seven of the top 10 finishers were Lowrance Pro Team Anglers, and 16 of the top 25 also used Lowrance fishfinder/chartplotters. In the 56-competitor field, nearly 65 percent used Lowrance electronics. This was the fourth consecutive year in which a Lowrance angler won the Bassmaster Classic.

Casey used a set of HDS-12 Gen2 Touch fishfinder/chartplotters, supported with mapping solutions provided by Insight Genesis™ to identify underwater ditches that held the majority of bass he located to win the Classic. Ashley said the key to finding active fish that would bite in the frigid waters of Lake Hartwell was watching them closely on his Lowrance HDS Gen2 Touch fishfinder display.

“I caught them all deep,” Ashley said, “and I completely relied on my Lowrance electronics to make it happen. I could literally watch the fish come out of the ditches and onto the flat areas. The fish were holding right on the bottom, but as soon as I started to see fish move off the bottom, I would start getting bites.

The key was marking fish that were slowly moving off the bottom as I passed over, then making a cast right back into those areas.” For more information on Lowrance and its tournament-winning fishfinding technology or to locate an authorized dealer, please visit

 hf7a4995 bass-gary tramontinaBASS Gary Tramontina

Casey Ashley said he's become considerably more tech-savvy since winning the Bassmaster Classic 8 days ago.

"I've learned how to text and answer emails at the same time I'm talking on my phone," he said with a chuckle. "That part's been good."

A lot of other stuff that's happened since has been good, too. He said that all the attention he's received hasn't even begun to wear on him.

"It's actually a great feeling to tell the story over and over," he said. "Sometimes when I'm telling it, I'll remember stuff that I didn't remember the first couple times I told it.

"I've been there at the Champion's Toast when other people have won the Classic and I've thought about winning that trophy one day and experiencing that feeling. Then everybody leaves, and that's it. People have no idea what actually goes along with it until they do it. I've had some good friends who've been in these shoes and they told me to call them if I needed any help with any of it, and I've done that. I knew what was coming and I've prepared myself for it." Read More

PITTSGROVE, N.J. — Join newly crowned Bassmaster Classic champion Casey Ashley and runner-up Bobby Lane on Mike Iaconelli’s interactive web show, Ike Live!, Monday, March 2, at 8 p.m. ET at

Ashley won the 2015 GEICO Bassmaster Classic presented by GoPro on South Carolina’s Lake Hartwell on Feb. 22. His Day 3 bag of 20 pounds, 3 ounces pushed his three-day total to 50 pounds, 1 ounce. He is only the third angler to win the Classic in his home state and the first ever to win on his home lake.

Lane placed second with an impressive 46-15 total, and Iaconelli pulled in a total of 42-6 on his new Abu Garcia line of rods. The three anglers will talk about the many challenges of this year’s Classic, not the least of which were frigid temperatures and freezing rain.

Fans can receive an email reminder for the show by joining Ike’s Fish Heads Nation and can opt-in to the monthly newsletter for links to videos and periodic discount offers. Fans can watch videos of previous shows at and watch or subscribe to clips on YouTube at Going Ike.

Audio versions of previous shows are now available on iTunes. To subscribe to the show, click here and click “View in iTunes.” Choose iTunes as your application. Click “Subscribe” and new shows appear in your iTunes library automatically as they become available.

When Casey Ashley, a 31-year-old angler from Donalds, hoisted the Bassmaster Classic trophy over his head in front of a packed house at Bon Secours Wellness Arena this past Sunday evening, it was the culmination of a lifelong dream.

The dream was reaching the highest point in professional bass fishing.

All human interest facets aside, and there were plenty — winning in front of a hometown crowd, using a fishing lure that was hand-made by his father and enduring single-digit temperatures — Ashley is likely to go down in history as one of the last "old-school" bass anglers to win the Classic. Full Story

  j5c6575 bass-seigo saitoBASS Seigo Saito

Record-breaking cold. Plummeting water temperatures. A massive lake smack full of bass in a state of flux as a result of the arctic blast.

Everything about this year’s Bassmaster Classic at Lake Hartwell seemed to line up against the anglers to make it one of the most grueling Classics in the 45-year history of the tournament. The pressure and intensity of the event is one thing when conditions are prime and the fish are chewing, but it may be a while before this particular Classic is surpassed in terms of the unique variables the competitors had to deal with on the water.

Ice on rod guides, ice on reels, frozen livewells, boats frozen to trailers – things bass anglers typically don’t have to deal with on a regular basis – were just some of the headache-inducers the Classic qualifiers encountered during the event. For Casey Ashley, a three-time Elite Series winner who also won an FLW Tour event at Hartwell early last March, he had to deal with all of that plus the burden and expectations that come with being the hometown favorite.

Ashley displayed an unflappable confidence all through the event and, in fact, believes the ever-changing weather conditions – temperatures ranged from a low of 10 on Friday to a high of 55 on Sunday – worked in his favor. When the stakes were at their peak on Sunday, Ashley had made-to-order conditions for his under-spin pattern in the form of clouds and off-and-on rain. The low-light conditions were prime for him to target fish hanging on a creek channel edge near Party Island.

“I knew the first day I had an area with a good many fish in it and they were the right size,” he said. “Did I think I could win out of that? No, but I knew I could go in there and get a solid limit to start with and then I’d have a chance to go run my deal with a jig fishing docks the rest of the day. After two days, that checked up very short so (Sunday) with it being so overcast and raining, that is the day you want to pick to throw that (under-spin). The weather played into my hands big time.” Read More

 hf7a6829 bass-gary tramontina

It certainly didn't rain on Casey Ashley's parade.

Ashley shrugged off the pressure of being the home-lake favorite to reach the pinnacle of piscatorial prowess Sunday, staging a big comeback on a rainy final day to win the 45th Bassmaster Classic at Lake Hartwell.

Ashley is from the small Abbeville County town of Donalds – population 348 when Casey's not on the road – and it appeared that number and considerably more joined a crowd of more than 10,000 bass fishing fans who packed the Bon Secours Wellness Arena for Sunday evening's final weigh-in.

They didn't go home disappointed.

Ashley became just the third angler to win a Classic held in his home state and the first to win on what what would be considered his "home water."

The 30-year-old angler earned $300,000 from a purse of $1.05 million, pushing his career winnings to $1.15 million since launching his Bassmaster career in 2006.

"I've dreamed of this since I was a kid," Ashley said. "You always dream of fishing the Bassmaster Classic on your home lake, but to be able to win it on your home lake? This is a dream come true." Read Full Story

seigo saito

GREENVILLE, S.C. - On Sunday evening at Bon Secours Wellness Arena, Casey Ashley completed a journey that began more than three decades ago and seemed to drag on forever these past few weeks.

The 31-year-old South Carolina native, who has lived just a few miles from Lake Hartwell all his life, caught five bass that weighed 20 pounds, 3 ounces to cap a moving victory in the GEICO Bassmaster Classic presented by GoPro on his home waters with a three-day total of 50-1.

The weight was enough to help Ashley past Florida pro Bobby Lane, Jr., who finished second with 46-15, and Texas angler Takahiro Omori who placed third with 44-3.

The end of the weigh-in meant Ashley could finally take a deep breath after seven weeks when the lake was mostly off-limits due to B.A.S.S. rules and when virtually everyone he saw wanted to talk about him being the favorite to win.

“I worked a show in Greenville at the TD Convention Center (in mid-January), and I bet I thought about the Classic 50,000 times while I was standing there,” said Ashley, who won the event on his sixth try. “My first Classic was here (in 2008), and ever since then I’ve been saying I’d like to have that one back.
“I wanted to win so bad here at home, and I had a long time to think about it. It was pretty rough.”

Once it began, Ashley made the most of his opportunity.

“You always dream of fishing the Bassmaster Classic on your home lake, but to be able to win it on your home lake? This is a dream come true.” 
Casey Ashley
Casey does not imitate or mimic country. He defines it.

He has ridden the back roads from rural Carolina all the way to victory lane of the Bassmaster Classic, leaving many people wondering who Casey Ashley is and what the secret is to winning the world championship of bass fishing.

Born and raised in Donalds, S.C., Ashley’s blood is as red as Piedmont clay and when he speaks you can hear the easy, confident flow of the Savannah River in his voice.

Read More










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